Biophilic Approach in Urban Tourism (Case Study: Mahabad township

Rutbi, Aladdin; Hooshyar, Mahmood; Sharifpour, Samia

Biophilic Approach in Urban Tourism (Case Study: Mahabad township

Document Type : Origional Article

Authors

Aladdin Rutbi ¹

Mahmood Hooshyar ²

Samia Sharifpour ³

¹ Master's Degree in Geography and Urban Planning, Department of Geography, Payamnoor University, Tehran Branch

² Department of Geography, Payame Noor University, Tehran, Iran

³ Master's Degree in Geography-Urban Orientation, Department of Geography, Payamnoor University, Mahabad branch

Abstract

Background and Aim: Today, tourism is one of the main sources of income in many countries. Tourism development, in addition to paying attention to the infrastructure of the industry, requires comprehensive planning of understandable encouragement factors by tourists. Biophilic urban planning, which has been implemented in the 1990s, is a comprehensive approach to many factors of practical solutions. Therefore, the purpose of this research is to model the planning and biofilic approach to tourism in Mahabad.
Methodology: The present study was conducted in a descriptive-analytical method with the aim of identifying and prioritizing the biofilic tourism. Research data was collected in a library as well as in the field through the questionnaire. Coronbach's alpha coefficient has been used using content validity and also has an acceptable coefficient of 0.77.
Findings and Conclusion: The results of the study indicate that both the research hypotheses were confirmed and the Biofilic Indicators in Mahabad have been affected by emotional image, perceptual image, oral advertising, and intention to visit tourists, and the most influential of the mouth -to -mouth advertising factor The least impact was related to the intention to visit tourists. Also, according to the research experts, the first biophyllic city index needed for the study area is to increase parks in the urban hierarchy.

Keywords

Tourism

Biophilic Approach

Sustainable Development

Mahabad township

20.1001.1.27830764.1403.5.2.3.7

Subjects

Urban Planning

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