The Impact of Rural-Urban Integration on Health-Oriented and Media-Oriented Lifestyles (Case Study: Somarin City ,Ardabil Province

Yari Hesar, Arastoo; Imani, Bahram; Moradi Shagongenash, Arezoo

The Impact of Rural-Urban Integration on Health-Oriented and Media-Oriented Lifestyles (Case Study: Somarin City ,Ardabil Province

Document Type : Article extracted from dissertations

Authors

Arastoo Yari Hesar ¹ ^¶

Bahram Imani ²

Arezoo Moradi Shagongenash ³

¹ Professor, Department of Rural Planning and Geography, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

² Associate Professor, Department of Rural Planning and Geography, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

³ . Ph.D. Student in Rural Planning and Geography, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran

Abstract

Background and Objective : In recent decades, planners have adopted various strategies, including the transformation of villages into cities, with the aim of reducing regional inequalities and urban-rural disparities. These transformations have not only caused structural-functional changes but have also influenced the lifestyle of residents in these areas. The present research aims to investigate the impact of rural-urban integration on lifestyle changes among the residents of Somarin city in Ardabil.
Methodology: This study is applied in nature and quantitative in method. The statistical population includes all residents of Samarin rural-city, and the statistical sample consists of 252 households, estimated using the Cochran method and selected through systematic random sampling.
Results and Findings: The results indicate that changes have occurred in health-oriented (49%) and media-oriented (54%) lifestyle indicators; however, these changes have not been particularly pronounced or fundamental in the studied environment. In other words, rural-urban integration and administrative-managerial transformations have led to quantitative changes in lifestyle, and lifestyle transformations have been more influenced by social interactions and cultural-media factors among residents than by decisions made by governmental institutions. Analysis of the findings reveals that rural-urban transformation in Samarin has resulted in unbalanced changes: while media consumption (74.6%) has grown significantly, access to health services (29.9%) has shown limited improvement. This gap highlights the need to revise classical lifestyle theories for transitioning societies and to adopt an integrated approach in planning.

Keywords

Rural-city

health-oriented lifestyle

media-oriented lifestyle

Somarin city

Subjects

Rural Planning

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