Analyzing and investigating the factors affecting how to attract more tourists using a multi-criteria decision-making approach

Barzgar, Mohammad; Jahani, Mahdi

Analyzing and investigating the factors affecting how to attract more tourists using a multi-criteria decision-making approach

Articles in Press

Document Type : Origional Article

Authors

Mohammad barzgar

Mahdi Jahani

Department of Industrial Engineering and Management, Faculty of Industrial Engineering and Management, Shahrood University of Technology, Shahrood, Iran

Abstract

. Introduction: The tourism industry, as one of the largest and most important industries in the world and as a key component in the economic and social development of various regions, requires careful attention to the factors affecting it. This research has contributed to an in-depth understanding of the factors that affect tourists' decision-making to choose a destination and can be used as a roadmap for the sustainable development of the tourism industry in countries, especially developing regions. Finally, the findings provide suggestions for improving tourist attraction and developing tourism products.
Methods Conclusion and Material: The present study evaluates and ranks the most important factors affecting tourist attraction in four cities of Khorasan Razavi Province. Given the importance of tourism in economic development and job creation, identifying and analyzing the factors affecting tourist attraction is a fundamental necessity. The purpose of this study is to evaluate and rank the factors affecting tourism attraction in the cities of Neyshabur, Quchan, Sabzevar, and Chenaran.
Conclusion: In this study, the method of collecting information and data is done in two ways, in the first method, the information necessary for implementing the research is collected and evaluated through a questionnaire, and the second method includes library studies. Then, the main criteria are weighted using the fuzzy Soara method and the final ranking is done using the Kopras method. In this study, the cities of Neyshabur, Quchan, Chenaran and Sabzevar were examined and ranked based on natural, religious, historical, cultural factors, facilities and services. The results of the study show that the presented combined model has high accuracy and also Neyshabur city has the first rank in terms of examining the six criteria mentioned. Finally, according to the results of the study, suggestions have been made to improve the tourism situation.

Keywords

Ranking

Khorasan Razavi Province

Tourism Attraction Factors

Multi

Criteria Decision Making Techniques

Subjects

Urban Tourism

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