نوع مقاله : مقاله مستقل پژوهشی

نویسندگان

1 استادیار گروه معماری و برنامه‌ریزی شهری، دانشگاه باختر ایلام ،ایلام، ایران

2 دانشجوی دوره کارشناسی ارشد، رشته مدیریت جهانگردی، گروه جغرافیا و برنامه ریزی شهری، دانشگاه باختر ایلام، ایلام، ایران

چکیده

شناسایی و تجزیه و تحلیل انگیزه ­های گردشگران با هدف ارائه خدمات درخور و مناسب به آن ها از مهم ترین روش ­های بخش ­بندی در بازار این صنعت است. گردشگری سلامت یکی از حوزه­ هایی است که می­تواند نقش به سزایی در جهت توسعه گردشگری ایفا نماید. دریاچه ارومیه، یکی از بهترین جاذبه­ های گردشگری در چارچوب طبیعی و کنش گران انسانی محسوب می ­شود که می­ توان از طریق شناخت قابلیت­ ها و ترسیم راهبردهای آینده، با اتکاء به این جاذبه گردشگری، زمینه رشد و صنعت گردشگری و توسعه منطقه ­ای را در ابعاد متفاوت، با نگرشی در چارچوب پایداری منابع در این منطقه مهیا کرد و این مهم با شناسایی انگیزه های گردشگران بهتر محقق می­ گردد. بنابراین شناسایی انگیزه­ های گردشگران سلامتی دریاچه ارومیه هدف اصلی پژوهش حاضر را در بر می­ گیرد. این پژوهش به روش توصیفی-پیمایشی و از نوع کاربردی است. جامعه آماری در این تحقیق گردشگران ورودی به شهر ارومیه تشکیل می ­دهد که 384 نفر از آن ها با استفاده از جدول کرجسی و مورگان به عنوان حجم نمونه انتخاب شد. ابزار گردآوری در این پژوهش پرسشنامه علیزاده ثانی و همکاران (با آلفای 925/0) است که بین حجم نمونه به روش خوشه ­ای توزیع شد. تجزیه و تحلیل داده ­ها با استفاده از آزمون تحلیل عاملی تأییدی در نرم­افزار SPSS انجام شد. یافته­ ها نشان داد که 8 عامل انگیزشی رانشی؛ کسب دانش و درمان بیماری ها، افزایش ارتباطات، تفکر و گرفتن مشاوره زندگی، به دنبال آرامش، افزایش چرخه اجتماعی، دیدن مناظر گوناگون، تمدد اعصاب و شناخت سایر فرهنگ­ ها و 4 عامل انگیزشی کششی دسترسی آسان و راحت و تنوع، ماجراجویی، تاریخ و فرهنگ و رخدادها و فعالیت­ ها به عنوان مهم ترین عوامل انگیزشی در بین گردشگران سلامتی دریاچه ارومیه شناسایی شدند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the Motivational Factors of Health Tourism in Lake Urmia

نویسندگان [English]

  • Pakzad Azadkhani 1
  • Akram Imanfard 2
  • Azam Soltani 2

1 Assistant Professor, Department of Architecture and Urban Planning, Bakhtar Ilam University, Ilam, Iran

2 MA Student, Tourism Management, Department of Geography & Urban Planning, Bakhtar Ilam University, Ilam, Iran

چکیده [English]

Investigating and analyzing motivations of tourists are some of the most important sections in tourism industry with the purpose of giving appropriate services to the travelers. Health tourism is a type of tourism which plays a main role in tourism development. Lake Urmia is one of the best tourist attractions from natural and adventurous view. Therefore, we can provide the conditions for the growth of tourism and regional development in different aspects with an approach of resource conservation if we recognize the potential of this area and make strategies for future. In order to do it better, it’s required to recognize the motivations of the tourists. So, the main aim of this paper is to investigate the motivations of tourists in Lake Urmia. The population of research includes all the travelers to Urmia City that 384 of them were chosen as the sample by the table of Krejcie and Morgan. The data was gathered by the use of questionnaires (with 0.925 Cronbach’s Alpha) of Alizadeh Sani et al. The questionnaires were given to the tourists by Cluster Sampling Method. To analyze the data, Confirmatory Factor Analysis was done in SPSS software. The findings reveal that 8 repulsive motivational factors of gain of knowledge and cure for diseases, increase of communications, thinking and taking advice, pursuit of peacefulness, increase of social cycle, sightseeing, meditations and getting to know with other cultures and also 4 attracting motivational factors of easy and various access to services, adventures, history and culture, and events and activities are recognized as the most important motivational factors among health tourist of Lake Urmia

کلیدواژه‌ها [English]

  • Health tourism
  • Motivation
  • impulsive and attracting factors
  • Lake Urmia
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