نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 کارشناسی ارشد رشته جغرافیا و برنامه ریزی شهری، گروه جغرافیا، دانشگاه پیامنور، واحد تهران
2 گروه جغرافیا، دانشگاه پیام نور، تهران، ایران
3 کارشناسی ارشد رشته جغرافیا-گرایش آمایش شهری، گروه جغرافیا، دانشگاه پیامنور، واحد مهاباد
کلیدواژهها
موضوعات
عنوان مقاله English
نویسندگان English
Background and Aim: Today, tourism is one of the main sources of income in many countries. Tourism development, in addition to paying attention to the infrastructure of the industry, requires comprehensive planning of understandable encouragement factors by tourists. Biophilic urban planning, which has been implemented in the 1990s, is a comprehensive approach to many factors of practical solutions. Therefore, the purpose of this research is to model the planning and biofilic approach to tourism in Mahabad.
Methodology: The present study was conducted in a descriptive-analytical method with the aim of identifying and prioritizing the biofilic tourism. Research data was collected in a library as well as in the field through the questionnaire. Coronbach's alpha coefficient has been used using content validity and also has an acceptable coefficient of 0.77.
Findings and Conclusion: The results of the study indicate that both the research hypotheses were confirmed and the Biofilic Indicators in Mahabad have been affected by emotional image, perceptual image, oral advertising, and intention to visit tourists, and the most influential of the mouth -to -mouth advertising factor The least impact was related to the intention to visit tourists. Also, according to the research experts, the first biophyllic city index needed for the study area is to increase parks in the urban hierarchy.
کلیدواژهها English
